Cosmetics are used to enhance an individual’s appearance. Makeup items such as eye shadow, lipstick and blush are most commonly referred to as cosmetics. However, they also include perfumes, colored contacts and skin care products powders, lotions, creams and sunscreen. Makeup has been used since the Ancient Egyptians, Romans and Greeks first began using kohl to bring attention to their eyes and berry stain on their lips for enhanced color. In those times, men used cosmetics as frequently as women.

It was once considered fitting only for the upper classes of society, in part due to the expense necessary to get it. Through the centuries, the use of makeup has been forbidden by leaders and denounced by religion. Today, makeup is used on an everyday basis mostly by women. Eye shadow is one of the most well-liked items used to bring attention to the eyes. It provides depth and dimension and can help camouflage apparent flaws. These flaws may include eyes that are set narrowly together, unequally shaped or deep set.

In the past, eye shadow colors were largely composed from natural ingredients and colors found in nature from the browns of willow root to the glittery blue of lapis lazuli. These days, manufacturers are able to produce a rainbow of colors and shades, from the traditional earth tones, to neon yellow, fuchsia, and bright glittery white. There are many options obtainable on the market that allows the customer to decide a different effect on their appearance.

Various shades can be used for a subtle wash of color, which projects a soft natural appearance. Highly concentrated pigments provide an intense effect. Depending on the brand and the preference of the user, the eye shadow may be purchased in several different forms. Loose powder in small pots is applied using a brush specifically made for this purpose. It helps the color go onto the skin an even layer. For convenience, many shadow palettes can be purchased in a pressed, solid powder form in compact cases.

Sponge applicators, brushes or fingertips can be used to apply the eye shadow. Cream based products are often created for multi-purpose applications. The same color is suitable for use on the eyes, lips and cheeks. Depending on the application method, the effect can be a subtle, almost sheer tint, or a dramatic punch of color. The color chosen and the intensity with which is used is a personal decision. It often reflects the user’s personality and individuality.

Make your eyes really stand out with Make Up Direct’s wide assortment of Eye Shadow products to accomodate any season and event.