Eye Framing Beauty with Mascara

Mascara is used to boost the appearance of the eyes by thickening, darkening and lengthening eyelashes. In the past there were three forms of this product available, liquid, cake and cream. The key ingredients were petroleum jelly and black coal dust. These days the cake type is almost never bought for everyday use. The key target audience is stage actors. Present products use various colorants and wax to create precise results. Most formulas are cream or liquid. This allows for quick, easy application using a brush or wand created specifically for this function.

Mascara brushes vary from one brand to the next, and are developed to produce different effects. Various brushes are straight which thicken and extend the lashes. Others are curved to curl the lashes while thickening and lengthening. This makes the eyes look bigger and brighter. Liquid and cream formulations are packaged in small, narrow tubes, which allows for easy storage and swift application. The two key kind sold today are non-waterproof and waterproof formulas. Non-waterproof formulas consist of water combined with naturally derived pigments and wax.

Although simply removed with mild soap and water, it will smudge if it gets wet. Waterproof formulas use components similar to those used in oil and latex-based paints. To take it off, a makeup remover should be used to decrease the lash breakage and to help keep them moisturized. Due to the chemicals used, many women who have sensitive skin experience allergic reactions. Mascara is a easy and cheap way for a woman to make over her face.

If she has sparse lashes, mascara will make them thicker and appear fuller. If the lashes are light, it will darken them. Short lashes can be lengthened and curled bringing attention to the eyes. In addition to the waterproof and non-waterproof formulas, there are also options for colored or clear formulations. For a natural look, try one of the shades of brown or a clear option. It will thicken, separate and lengthen the lashes without giving the eyes a “made-up” appearance.

Black defines the eyes and when used in conjunction with eye shadow and eyeliner, it can frame the eyes, making them the true focal point of the face. For a fun, interesting look, try mascara in jewel tones, such as blue, violet or burgundy. If you haven’t found the perfect look yet, keep trying. New formulations are being introduced every year. Competition is fierce and the results are beautiful.

Bring attention to yours eyes with the wide range of consistently updated Mascara products available from the MakeUp Direct site.